It’s a fact – 70% on average of new business is gained through referrals or relationship marketing, and not only that it is one of the most cost-effective ways of building your business.

You may already have spent considerable time, effort and money on other marketing methods such as advertising or direct mailing with little or no return. Or perhaps you have tried cold-calling with little to show for your efforts leaving you feeling demoralized and no further forward.

We're Paul & Louise Yates and we are passionate about networking – we have started three businesses from nothing and grown each one into thriving enterprises entirely through networking. Our networking activities are both face to face and on line (we don't do any other marketing or advertising) and every day new opportunities present themselves.

We now want to give something back and help you reap the rewards of becoming a first class networker by sharing the secrets of networking and providing you with a comprehensive range of resources.

So whether you want to know how to put together a referral marketing strategy, develop your skills or need networking advice on choosing best networking group for you, Business Networking Techniques is here to help you. If you want to learn about on line marketing, from making a website through to social media marketing then your in the right place too.

We'll make sense of some of the jargon too – what is the difference between a sales lead and a referral, what is ‘speed networking’ and what does ‘fast pitch’ mean. And for the more experienced networkers there is also advice on buying a networking franchise.

Read on, follow our tips and advice and you will soon have all the networking information you need to become a top networker and see your business grow.

If like us, you already run a successful business, understand the power of networking and want to fine tune your thinking then you're welcome too. You can also join us and give something back to the global business community by donating to MAG International (Mines Advisory Group) a neutral and impartial humanitarian organisation that clears the remnants of conflict for the benefit of communities worldwide by improving the skills and broadening the experience of a country’s workforce and so investing in the development of the country They aim also to benefit business by creating networking opportunities worldwide.

For more business leadership support, see our other sites dedicated to Business Coaching Information and Values Based Coaching.