It’s a fact – 70% on average of new business is gained through referrals or relationship marketing, and not only that it is one of the most cost-effective ways of building your business.

You may already have spent considerable time, effort and money on other marketing methods such as advertising or direct mailing with little or no return. Or perhaps you have tried cold-calling with little to show for your efforts leaving you feeling demoralized and no further forward.

I am a passionate networker – my entire business has grown through networking and every day new opportunities present themselves. I now want to help you reap the rewards of becoming a first class networker and share the secrets of networking by providing you with a comprehensive range of resources.

So whether you want to know how to put together a referral marketing strategy, develop your skills or need networking advice on choosing best networking group for you, Business Networking Techniques is here to help you.

I also aim to make sense of some of the jargon – what is the difference between a sales lead and a referral, what is ‘speed networking’ and what does ‘fast pitch’ mean’. And for the more experienced networkers there is also advice on buying a networking franchise.

Read on, follow my tips and advice and you will soon have all the networking information you need to become a top networker and see your business grow.