Social Network Twitter

The social network Twitter is a rapidly growing site with people increasingly using Twitter for business as well as personal purposes. It allows you to communicate and stay connected to your contacts worldwide by regularly updating them on what you are doing, making announcements and inserting links to useful articles on your website. Twitter is free to join.

Once you have created an account you can post up Twitter messages (otherwise known as ‘tweets’) of up to 140 characters in length. It is these messages that allow you to generate interest with your contacts and others on the Twitter network.

The idea is that you to build up a network of followers i.e. people who are reading your updates and also follow others, whether it is individuals or organisations, who may be of interest to you. If you follow others then they are likely to reciprocate and follow you in return.

Some tips for getting started with social network Twitter

1. Open an account using a relevant Twitter name This only takes about a minute.
2. Click on ‘Help’ to watch the short ‘Getting started video’ (4 minutes)
3. Invite your contacts to follow you on Twitter
4. Search for individuals and organisations relevant to your business putting key words into the search facility.
5. Start following people you would like to connect with and see how quickly they will start to follow you.
6. Start “tweeting”

At the time of writing, Twitter is free of advertising so few can understand how it makes money. Revenue projections recently published suggest that Twitter is now reaching a critical mass and some sort of advertising will take place soon.

Recommended Further Reading:

Social Media Marketing: An Hour a Day by Dave Evans (Paperback)

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan (Hardcover)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott (Paperback - 31 Oct 2008)

Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber (Hardcover - 20 Mar 2009)

See Also:-

Tips For Using Twitter
Online Business Networking
MySpace Information
Facebook Information
Linkedin Networking Tips
Social Media Marketing

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