Here are a few guerrilla marketing ideas you might use if you have a small business. They are certainly not intended to be an exhaustive list as the possibilities are endless, instead some ideas which you can adapt and to start you thinking how to promote your business.
Run a competition in a local newspaper or magazine and use your own products or services as a prize
Write free editorial demonstrating your knowledge and expertise which will add strength to any adverts you place
Distribute an e-book with really great content that shows your expertise. Ensure that your book has links in it to your website
Viral Marketing, where interesting and readable e-mailed articles with you web address on are passed on from user to user.
Be creative about where you distribute your business cards and flyers – e.g. visit your local library and bookstores and insert your business cards in every book relevant to your business
Enter business awards to get your name and business noticed
Sponsorship of charities and community events–these don’t always cost a fortune and often a small donation will get you some recognition
Create newsworthy stories – e.g. local press will usually publicise fundraising events – make your involvement notable and interesting to warrant plenty of coverage
Bumper stickers – make your stickers fun and others will gladly display them, and you will have the benefit of having them displayed wherever the vehicle goes.
Blogging – write a regular blog and join internet sites such as Twitter where your business activity can be followed
Clothing – wear and give away items of clothing with your business details on
Give free talks in places where your target market is likely to be your audience.
Certainly my list of guerrilla marketing ideas is not exhaustive and if you want to learn more then use the reading list below.
by Jay Conrad Levinson (Paperback - 3 May 2007)
(101 for Small Business) by Holly Berkley (Paperback - 25 May 2006)
(101 . . .) by Andrew Griffiths (Paperback - 1 Aug 2006)
by Michael Gerber, Guy Kawasaki, and John Jantsch (Paperback - 30 May 2008)
by Dee Blick (Paperback - 8 Dec 2008)
by James Stephenson (Paperback - 1 Feb 2007)
by Barbara Findlay Schenck (Paperback - 4 Feb 2005)
